Brilliko Program in
Advance Digital Marketing - BPDM

Adobe Photoshop (Social Media Focus)

• Introduction to Photoshop Tools and Interface
• Designing Instagram & Facebook Posts
• Creating YouTube Thumbnails
• Visual Branding and Template Usage
• Export Settings for Different Platforms

HTML & CSS (Website Foundation)

• Structure of HTML Documents
• Styling with CSS (Fonts, Colors, Layout)
• Creating Basic Responsive Pages
• Embedding Media and Contact Forms
• Web Design Fundamentals

WordPress (Website Creation)

• Installing WordPress and Choosing Themes
• Creating Pages, Blogs, and Portfolios
• Plugin Integration (SEO, Security, Forms)
• Linking Social Media and Video Content
• Website Publishing and Maintenance

SEO (Search Engine Optimization)

• On-Page SEO Techniques
• Keyword Research & Strategy
• Technical SEO Basics
• Off-Page SEO & Link Building
• Content Optimization for SEO
• SEO Tools & Performance Analysis

SEM (Search Engine Marketing)

• Introduction to Google Ads
• Keyword Planning and Targeting
• Search & Display Campaign Creation
• Campaign Budget Management
• Conversion Tracking & Optimization

SMO (Social Media Optimization)

• Social Media Profile Optimization
• Content Planning & Scheduling
• Hashtag Strategy
• Community Engagement
• Analytics & Insights

SMM (Social Media Marketing)

• Meta Ads Manager (Facebook & Instagram)
• Audience Targeting
• Creative Image & Video Ads
• Campaign Budgeting & A/B Testing
• ROI Measurement

Email Marketing

• Mailchimp & Brevo Platforms
• Subscriber List Building
• Email Campaign Design
• Marketing Automation
• Campaign Performance Analysis

GEO (Generative Engine Optimization)

• Optimizing Content for AI Search Engines
• LLM-Friendly Content Structure
• Entity-Based SEO & Semantic Content
• AI Search Visibility Strategies
• Brand Mentions & AI Citation Optimization

AEO (Answer Engine Optimization)

• Featured Snippets & Zero-Click Searches
• Voice Search Optimization
• Schema Markup & Structured Data
• FAQ Content Optimization
• Optimizing for Google AI Overviews & Answer Engines